Fashion Forward - Nathalia JMag

If you haven’t heard of Nathalia JMag, what are you doing? Nathalia was a contestant on Season 15 of Project Runway and shows no signs of slowing down since. Colombian-born, Framingham, Massachusetts-raised, JMag is changing the Boston fashion scene one collection at a time.


I had the wonderful pleasure of going to her most recent fashion show at the Isabella Stewart Gardner Museum in Boston, MA to witness her latest masterpieces. Her “Madonna” collection is comprised of many earth tones and a futuristic vibe. Each piece is a work of art in it's own right- there is a reason that this show was set in a museum. The collection, and the thought process behind it, is unquestionably beautiful. 

The show brought the courtyard of the Isabella Stewart Gardner Museum to life with models standing and walking around the rock-lined pathways in the lush garden area. Soft live violin played in the background and warm vocals soothed the crowd lined around all four corners of the courtyard, creating an immersive experience for all spectators. The show felt something out of a fairytale and made for a peaceful, meditative state for all who witnessed.


The fashion designer spoke out about the Madonna collection on her Instagram, where she captioned a photo, “For me, being an ethical and sustainable designer is the most important thing therefore this new collection is my most sustainable collection so far ! Everything was made using #zerowaste design and it's all made in eco friendly fabrics such as hemp, linen, and recycled poly !!”.

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In a world where consumers are constantly looking for cheap, fast, ways to get our clothing, our focus on fast fashion leaves little room for sustainability practices. Nathalia JMag is using her voice, her art, and her latest collection to better the world around her and to set a higher standard for the fashion industry as a whole. If only all designers were as forward-thinking as Nathalia...

Kaylee Largay